Marketing Program Manager - Electric Vehicles

Job Summary

• High visibility position with authority and responsibility for planning, implementation and monitoring electric vehicle (EV) programs and projects, products and services that increase revenue and customer satisfaction for DTE Energy. Makes recommendations to senior management backed by thorough market and financial analysis including use of Continuous Improvement tools, methods and principles. Span of control: This is an individual contributor job.

Key Accountabilities

• Manages and directs the design and implementation of Electric Vehicle (EV) projects, programs, products and services that will improve revenue and customer satisfaction though guiding and supporting the efforts of cross-functional, internal and external resource teams.
• Defines scope, establishes and monitors goals, prepares business cases presenting marketing and financial analyses to support recommendations to senior management to meet corporate objectives.
• Leverages the resources of the Marketing and corporate support groups, to implement projects, programs, products and services.
• Utilizes Continuous Improvement principles, methods and tools, as well as EV program development processes, in developing product and service specifications including description, market overview, competitive evaluation, financial justification, launch plan, internal communication and recommendation for implementation.
• Mentors, teaches and develops capabilities for new product sales, and services to account managers.
• Analyzes existing projects, programs, products and services through after action reviews and other effectiveness, reviews to determine improvements or recommendations for expansion or phase-out.
• Fosters internal and external relationships; negotiates with external partners on Letters of Intent, Request for Proposals, Contracts, etc.
• Represents Manager at cross functional meetings.
• Represents DTE Energy with vendors and at industry associations.
• Meets with customers or customer groups.
• Develops and presents formal and informal presentations to Senior Management. #LI-AH1

Minimum Education & Experience Requirements

• Bachelor's degree
• Seven years of experience in any of the following areas: product development, business line evaluation/management, marketing, and/or financial analysis/forecasting, inclusive of three years leadership experience in formal supervisory or project/program lead role

Other Qualifications

Preferred:

• Master’s degree in Business, Engineering or related technical field
• Experience in any of the following areas: electric utility operations (ideally in distribution operations, Distributed Energy Resource (DER) integration, and/or distribution interconnections), EV customer offerings, EV charging infrastructure, and/or EV managed charging programs.

Other Requirements:

• Computer skills including MS PowerPoint, MS Excel and project management software
• Excellent knowledge of analytical techniques, financial statement preparation, project management, problem solving, measurement systems, performance monitoring and team leadership
• Ability to communicate effectively, both orally and in writing, with people at all levels inside and outside the company
• Ability to foster a continuous learning environment through personal commitment to knowledge growth
• Leadership ability to take complex business lines, products or services from concept to full implementation
• Ability to work with a variety of people and groups to achieve effective and efficient results

Additional Information

Incumbents may engage in all or some combination of the activities and accountabilities, and utilize a variety of the competencies cited in this description depending upon the organization and role to which they are assigned. This description is intended to describe the general nature and level of work performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the rights of supervisors or management representatives to assign, direct and control the work of employees under their supervision.